From E-commerce to social networking

Red2 is a pure play technology company specialising in middle-tier application development for both the online and offline world.

Time, Quality and Cost are managed through streamlined internal practices, delivering value into your business with consistency and precision.

E-Commerce

E-commerce solutions developed by Red2 fit into two defined categories; those which service a commodity product and those which are centred on building a meaningful relationship with the customer.

Commodity retailing

Developing commodity e-commerce solutions is a means of delivering up-most value to your customers and creating a low fiction means of filtering potential customers through the transaction process. In these cases Red2’s creative skills ensure your purchase process is effective and driven by user behaviour. To really deliver value (as described in our overview), Red2 ensures that the systems which support your e-commerce deployments give you an advantage. This can be as simple as providing a clear window into your ordering process and delivering stock management mechanisms which understand the purchasing behaviours of your customers. We understand that building intelligence into the process for your customer and business can markedly differentiate your business from the competition. Once you’re in touch with Red2, we guide you through the process of developing solutions which make you stand out.

Relationship e-commerce

If your product, services, or approach sits outside of a common straightforward retailing framework, Red2 works with you to build the relationship with your customer. Engaging social technologies to enable users to enliven your site, or providing surrounding technologies which inform and enhance your site are two such approaches.

Relationship e-commerce is about understanding enough about your customer and your business to make the technology we build function in ways which benefit both parties. This is not formulaic; it involves close co-ordination between technology and business. We understand and create ideas, approach and pragmatic implementation which deliver this benefit.

Each project is different so we will not attempt to bore you with specifics, make contact and let us help move your business forward.